TSG successfully launches Workplace from Facebook across more than 15 countries
TSG provides integrated payment services and business management software to leisure and gym organisations. TSG needed to change the way they communicated across their fast-growing organisation. With 1,350 employees across 15+ countries and three global regions, the need for a single platform to bring their company comms together was clear.
They turned to Workplace from Facebook and Azuronaut to provide a clear way forward, to not only change the face of their communications but to also create a company-wide community for a business who had merged with a series of legacy organisations in recent years, including 11 mergers and acquisitions in the last 6 months. Also paramount was enabling a new global leadership team to communicate quickly and clearly with their employees.
Working with Auronaut they were looking to:
• Broadcast important information quickly and reliably to all employees.
• To enable senior leaders, especially the new CEO and Exec Team, to communicate and connect in an authentic manner.
• To launch and embed a new company strategy and rebrand.
• To enable a transformation of regional teams into global, centralised functions.
The strategy was to launch Workplace to all employees within a six-week time frame, with the objective of attracting as many TSG colleagues onto Workplace as quickly as possible so that it could begin fulfilling its purpose as an all-company communication and connection tool, creating communities immediately.
Also vital was the planning of a number of Workplace-exclusive virtual events and activities, particularly centred on spotlighting senior leadership (many of whom were new to the business) and creating a new shared company identity and culture to show how Workplace would become the virtual hub for all things TSG, and to encourage all employees to engage and participate in this new virtual community.
Workplace has been fantastic. It has made a huge difference to be able to interact among peers, verticals, regions and others with common interests. Retention of staff during tough times along with excellent communication has really helped to alleviate some anxiety. Getting to know our leaders through the one-on-one interviews has been fascinating.
- TSG employee feedback
Since launch, Workplace has become the internal enabler of the company strategy, powering the connection and productivity needed to drive success for TSG long into the future.
Within 24 hours after launch, 70% of the team had claimed their accounts, and a week later this had risen to 85%. 95% of those activated were active on a monthly basis – demonstrating clear engagement from their teams across the globe.
Once most people had claimed their accounts, three campaigns were launched to support their objectives:
Getting to know the leadership – Workplace Live Interviews with Senior Leaders.
Following on from a successful Launch Day campaign that featured a series of Live Interviews with leadership at TSG, we continued to publish weekly interviews on Workplace Live with leaders from across the business.
We used Workplace to launch 3 inaugural Colleague Networks to bolster and highlight TSG’s new Diversity and Inclusion agenda. These 3 Workplace Colleague Network groups now serve as central virtual hubs for these colleague communities: Pride @ TSG, Women @ TSG, BIPOC + Global @ TSG.
We used Workplace to launch TSG’s new company strategy across the business by hosting Live virtual events in each region/time zone. These events included an address from the CEO, a live employee Q&A session and interviews with senior leaders from across the business.
The launch of Workplace has been an absolute success and will be pivotal to the TSG global strategy in the coming months and years.